000 00531nam a22002057a 4500
003 ZW-GwMSU
005 20170918223812.0
008 131024b xxu||||| |||| 00| 0 eng d
020 _a9780077127138
020 _a007127137
040 _cMSU
100 _aHOLLENSEN, Svend
_922505
245 _aMarketing planning
_ba global perspective
_cSvend Hollensen
250 _aSecond.
260 _aBerkshire
_bMcGraw-Hill
_c2010
300 _a430 p.
504 _aIncludes index.
650 _aMarketing planning
942 _2lcc
_cB
999 _c95165
_d95165