| 000 | 00731nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20170918221302.0 | ||
| 008 | 160921b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780538479868 | ||
| 020 | _a0538479868 | ||
| 040 | _cMSU | ||
| 100 | _aSEMENIK, Richard J. ...[et al] | ||
| 245 |
_aAdvertising and promotions: _ban integrated brand approach _cRichard J. Semenik ...[et al.] |
||
| 250 | _aSixth | ||
| 260 |
_aAustralia _bSouth-Western Cengage Learning _c2012 |
||
| 300 | _a710 p. | ||
| 504 | _aIncludes index. | ||
| 650 | _aAdvertising | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aAdvertising media planning | ||
| 700 | _aALLEN, Chris T. | ||
| 700 | _aO'GUINN, Thomas C. | ||
| 942 |
_2lcc _cB |
||
| 999 |
_c89865 _d89865 |
||