000 01966nam a22002897a 4500
999 _c79683
_d79683
003 ZW-GwMSU
005 20191204135642.0
008 100917s xx 000 0 eng d
020 _a047131036
040 _bEnglish
_cMSU
_erda
041 _aeng
050 _aTX911 POW
100 1 _aPowers, Tom.
_ecreator
245 1 0 _aIntroduction to the hospitality industry :
_ccreated by Tom Powers
250 _a4th
260 _aNew York :
_bJohn Wiley & Sons,
_c1999.
300 _a461 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes index.
505 _aPart I Perspectives on careers in hospitality; Chapter 1 - The hospitality industry and you Part II Food service; Chapter 2 - The restaurant business, 3 - Restaurant operations, 4 - Restaurant industry organization: chain, independent, of franchise, 5 - Forces shaping food service, 6 - Issues facing food service, 7 - Institutions and institutional food service Part III Lodging; Chapter 8 Lodging: meeting guest needs, 9 - Hotel and motel operations, 10 - Forces shaping the hotel business, 11 - Competition in lodging Part 4 Travel, tourism, and the hospitality industry Chapter 12 Tourism: front and center, 13 - Destinations: tourism generators Part V Special topics; Chapter 14 The role of service in the hospitality industry, 15 - Views of the future, Index.
520 _aThe updated edition of this classic introductory textbook. Accompanied by NRAEF student workbook for use in its ProMgmt. certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel/tourism industries. It provides learning objectives, summaries, review questions, and key terms concepts, along with real-life case histories.
650 0 _aHospitality industry
908 _a100917
942 _2lcc
_cB