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008			190827b ||||| |||| 00| 0 eng d
020			_a9780273742975
040			_cMSULIB _bEnglish _erda
050	0	0	_aHF5415 PRI
245	1	0	_aPrinciples of marketing / _ccreated by Philip Kotler, Gary Armstrong, Lloyd C Harris and Nigel Piercy
250			_aSixth edition _bEuropean edition
260			_c2013
264		1	_bPearson Education, _c2013
264		4	_c ©2013
300			_a683 pages. _bIllustrations (some coloured)
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bn
504			_aIncludes index.
505			_aPart I Defining marketing and the marketing process, II - Understanding the marketplace and consumers, III - Designing a customer-driven strategy and mix, IV - Extending marketing.
520			_aThe goal of every marketer is to create more values for customers, The authors of this new European edition have aimed to create more value for you by building on a classic marketing text with its well- established customer-value framework and complementing it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
650		0	_aMarketing
700	1		_aArmstrong, Gary _eauthor
700	1		_aHarris, Lloyd C. _eauthor
700	1		_aPiercy, Nigel _eauthor
942			_2lcc _cB
999			_c78834 _d78834