000 00592nam a22002177a 4500
003 MSU
005 20170918210211.0
008 111121t xxu||||| |||| 00| 0 eng d
020 _a9780070171008
040 _cMSU
100 _aHAWKINS, Del I
_91935
245 _aConsumer behavior
_bbuilding marketing strategy
_cHawkins Del I
250 _aEleventh
260 _aNew York
_bMcGraw-Hill
_c2010
300 _a778 p.
_eDisc
504 _aIncludes index.
650 _aConsumer behavior
_91927
650 _aMarket surveys
_91936
700 _aMOTHERSBAUGH, David L
_91937
942 _2lcc
_cB
999 _c76859
_d76859