| 000 | 00715cam a2200241 4500 | ||
|---|---|---|---|
| 999 |
_c7569 _d7569 |
||
| 001 | 0000014663 | ||
| 003 | ZW-GwMSU | ||
| 005 | 20170918143832.0 | ||
| 008 | 140910b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749429186 | ||
| 020 | _a9780749429188 | ||
| 040 | _cMSU | ||
| 100 | 1 | _aSMITH, P. R. | |
| 245 | 1 | 0 |
_aStrategic marketing communications : _bnew ways to build and integrate communications _cP R Smith, Chris Berry and Alan Pulford |
| 260 |
_aLondon _bKogan Page _c1999 |
||
| 300 | _a300 p. | ||
| 504 | _aIncludes bibliographical references index. | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | _aBERRY, Chris | ||
| 700 | _aPULFORD, Alan | ||
| 942 |
_2lcc _cB |
||