| 000 | 00674nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c59537 _d59537 |
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| 003 | ZW-GwMSU | ||
| 005 | 20170918182000.0 | ||
| 008 | 170227b xxu||||| |||| 00| 0 eng d | ||
| 040 | _cMSU | ||
| 245 |
_aMeasuring and evaluating sales promotions from the manufacturer and retailer perspectives _ba conference summary _cedited by Shoemaker, Kenneth G.Hardy and Mackenzie |
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| 260 |
_aCambridge _bMarketing Science Institute _c1989 |
||
| 300 | _a44 p. | ||
| 505 | _aReport No.89 - 102 | ||
| 650 |
_aSales promotion _vCongresses _xEvaluation |
||
| 650 |
_aSales promotion _xEvaluation |
||
| 700 | _aSHOEMAKER, Robert W. | ||
| 710 | _aHARDY, Kenneth G. | ||
| 942 |
_2lcc _cB |
||