| 000 | 00609nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c58777 _d58777 |
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| 003 | ZW-GwMSU | ||
| 005 | 20170918181757.0 | ||
| 008 | 170127b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070684413 | ||
| 040 | _cMSU | ||
| 100 | _aWASHBURN, Stewart C. | ||
| 245 |
_aManaging the marketing functions : _bthe challenge of customer-centered enterprise _cStewart A Washburn |
||
| 260 |
_aNew York _bMcGraw-Hill Book Company _c1988 |
||
| 300 | _a371 p. | ||
| 504 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aSales management | ||
| 650 |
_aNew products _xManagement |
||
| 942 |
_2lcc _cB |
||