| 000 | 00618nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c58594 _d58594 |
||
| 003 | ZW-GwMSU | ||
| 005 | 20170918181733.0 | ||
| 008 | 170125b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0684831910 | ||
| 040 | _cMSU | ||
| 100 | _aSCHNAARS, Steven P. | ||
| 245 |
_aMarketing strategy _bcustomer competition _cSteven P Schnaars |
||
| 250 |
_aSecond _bUpdated edition |
||
| 260 |
_aNew York _bThe Free Press _c1998 |
||
| 300 | _a216 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aStrategic planning | ||
| 650 | _aCompetition | ||
| 942 |
_2lcc _cB |
||