| 000 | 00573nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c58132 _d58132 |
||
| 003 | ZW-GwMSU | ||
| 005 | 20170918181634.0 | ||
| 008 | 161214b xxu||||| |||| 00| 0 eng d | ||
| 040 | _c MSU | ||
| 100 | _aSOARES, Eric J. | ||
| 245 |
_aPromotional feats : _bthe role of planned events in the marketing communications mix _cEric J Soares |
||
| 260 |
_aNew York : _bQuorum Books , _c1991 . |
||
| 300 | _a226 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aSales promotion _911881 |
||
| 650 | _aPromotion of special events | ||
| 942 |
_2lcc _cB |
||