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999 _c58070
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008 161123b xxu||||| |||| 00| 0 eng d
020 _a0471500089
040 _cMSU
100 _aMERCER, David
245 _aNew economy expression: redefining marketing in the multichannel age
_cDavid Mercer
260 _aChichester
_bJohn Wiley and Sons
_c2001
300 _a274 p.
440 _a(The New Economy Excellence Series)
504 _aIncludes bibliographical references and index.
650 _aElectronic commerce
_xManagement
650 _aInternet marketing
942 _2lcc
_cB