000 | 00670nam a22002177a 4500 | ||
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999 |
_c57311 _d57311 |
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003 | ZW-GwMSU | ||
005 | 20170918181443.0 | ||
008 | 161108b xxu||||| |||| 00| 0 eng d | ||
020 | _a0875845770 | ||
040 | _cMSU | ||
100 | _aBARABBA, Vincent P. | ||
245 |
_aMeeting of the minds: _bcreating the market-based enterprise _cVincent P Barabba |
||
260 |
_aBoston _bHarvard Business School Press _c1995 |
||
300 | _a245 p. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | _aMarketing reserach | ||
650 |
_aMarketing _xDecision making _92569 |
||
650 |
_aNew products _91480 |
||
650 |
_aConsumer satisfaction _93985 |
||
942 |
_2lcc _cB |