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_d57311
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008 161108b xxu||||| |||| 00| 0 eng d
020 _a0875845770
040 _cMSU
100 _aBARABBA, Vincent P.
245 _aMeeting of the minds:
_bcreating the market-based enterprise
_cVincent P Barabba
260 _aBoston
_bHarvard Business School Press
_c1995
300 _a245 p.
504 _aIncludes bibliographical references and index.
650 _aMarketing reserach
650 _aMarketing
_xDecision making
_92569
650 _aNew products
_91480
650 _aConsumer satisfaction
_93985
942 _2lcc
_cB