| 000 | 00653nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c55090 _d55090 |
||
| 003 | ZW-GwMSU | ||
| 005 | 20170918180750.0 | ||
| 008 | 160826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978097973441 | ||
| 040 | _cMSU | ||
| 100 | _aCAPON, Noel | ||
| 245 |
_aManaging marketing in the 21st century : _bdeveloping & implementing the market strategy _cNoel Capon and Roy Capon |
||
| 250 | _aEuropean | ||
| 260 |
_aNew York _bWessex Inc. _c2009 |
||
| 300 | _a592 p. | ||
| 504 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing _xStrategy |
||
| 650 |
_aManaging _xMarketing |
||
| 700 | _aCAPON, Roy | ||
| 942 |
_2lcc _cB |
||