| 000 | 00563cam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000011422 | ||
| 003 | ZW-GwMSU | ||
| 005 | 20170918142945.0 | ||
| 008 | 140903b xxu||||| |||| 00| 0 eng d | ||
| 040 | _cMSU | ||
| 100 | 1 | _aCLOW, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E Clow and Donald Baack |
| 250 | _aSecond | ||
| 260 |
_aNew Delhi : _bPrentice Hall, _c2004. |
||
| 300 | _a538 p. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing | |
| 908 | _a070719 | ||
| 942 |
_2lcc _cB |
||
| 999 |
_c5425 _d5425 |
||