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008			211111b |||||||| |||| 00| 0 eng d
010			_a9780321001986
040			_bEnglish _cMSULIB _erda
050	0	0	_aHF5415 RAO
100	1		_aRAO, Vithala R. _eauthor
245	1	0	_aAnalysis for strategic marketing.
264		1	_bAddison-Wesley, _c1998.
264		4	_c©1998.
300			_axiii,514 pages _c25cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes index
505			_a Ch. 1. The Role of Analysis in Strategy Formulation -- Ch. 2. Segmenting Markets: Who Are the Potential Buyers? -- Ch. 3. Identifying Unmet Needs: What Do the Customers Want? -- Ch. 4. Identifying Competitors: Whom Will We Compete Against? -- Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors -- Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting -- Ch. 7. Analyzing Competitive Advantage: How to Compete? -- Ch. 8. Resource Allocation Methods -- Ch. 9. Actual Case Examples: Analyses in Action.
520			_aProving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.
650		0	_aMarketing management.
700	1		_aSteckel Joel H _eauthor
908			_a070719
942			_2lcc _cB
999			_c5368 _d5368