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020 _a027375243X
020 _a97809780273752431
040 _cMSULIB
_bEnglish
_erda
_arda
050 0 0 _aHF5415 PRI
_b
100 1 _aKotler, Philip.
_910995
_eauthor
245 1 0 _aPrinciples of marketing /
_ccreated by Philip Kotler, Gary Armstrong, and Prafulla I. Agnihotri .
250 _aThirteenth Edition
264 1 _bPearson Education,
_c2010.
300 _axix, 514 pages
_c26 cm.
_bIllustrations
336 _2rdacontent
_atext
337 _2unmediated
_ardamedia
_bn
338 _2volume
_ardacarrier
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
700 1 _aArmstrong, Gary.
_911066
_eauthor
700 1 _aAgnihotri Prafulla Y.
_eauthor
942 _2lcc
_cB
999 _c40228
_d40228