000 00539cam a2200217 4500
001 0000008978
003 ZW-GwMSU
005 20170918142237.0
008 130423b xxu||||| |||| 00| 0 eng d
020 _a8176494003
040 _cMSU
100 0 _aLEE, Monle.
245 1 0 _aPrinciples of advertising :
_ba global perspective
_cMonle Lee
260 _aNew Dehli :
_bViva Books,
_c2003.
300 _a355 p.
504 _aIncludes index.
650 0 _aAdvertising
700 _aJOHNSON, Carla
908 _a070719
942 _2lcc
_cB
999 _c3734
_d3734