| 000 | 00644nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20170918164642.0 | ||
| 008 | 130826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780973282726 | ||
| 040 | _cMSU | ||
| 100 | _aCOOPER, Robert G. | ||
| 245 |
_aGenerating breakthrough new product ideas _bfeeding the innovation funnel _cRobert G. Cooper |
||
| 260 |
_a[s.l] _bProduct development institute _c2007 |
||
| 300 | _a256 p. | ||
| 504 | _aIncludes index. | ||
| 650 |
_aNew product development _920222 |
||
| 650 | _aMarketing | ||
| 650 |
_aCreative ability in business _913164 |
||
| 700 | _aEDGETT, Scott J. | ||
| 942 |
_2lcc _cB |
||
| 999 |
_c35238 _d35238 |
||