000			00337cam a2200145 4500
001			0000007769
005			20170918141846.0
100	0		_aARENS,William F.
245	1	0	_aContemporary Advertising.
250			_a9th.
260			_aBoston : _bMcgraw Hill, _c2004.
300			_axlii,617p.:ill.;25cm.
650		0	_aAdvertising.
908			_a070719
999			_c2908 _d2908