| 000 | 00689nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20170918161342.0 | ||
| 008 | 120910t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781856177733 | ||
| 040 | _cMSU | ||
| 100 |
_aDE CHERNATONY, Leslie _919080 |
||
| 245 |
_aFrom brand vision to brand evaluation _bThe strategic process of growing and strengthening brands _cLeslie de Chernatony |
||
| 250 | _aThird | ||
| 260 |
_aOxford _bButterworth-Heinemann _c2010 |
||
| 300 | _a376 p. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aBrand name products _919081 |
||
| 650 |
_aTrademarks _919082 |
||
| 650 |
_aProduct management _912350 |
||
| 942 |
_2lcc _cB |
||
| 999 |
_c26033 _d26033 |
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