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008			190715b ||||| |||| 00| 0 eng d
020			_a9788177589672
040			_cMSU _arda _bEnglish
041			_aeng
100	1		_aSloman, John _91519 _eauthor
245	1	0	_aEconomics for business _cJohn Sloman and Mark Sutcliffe
250			_aThird
260			_aNew Delhi _bPearson Education _c2004
300			_a754 pages
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index
505			_a Preface -- Pt. A. Business and economics -- Ch. 1. The business environment and business economics -- Ch. 2. Economics and the world of business -- Ch. 3. Business organisations -- Ch. 4. The working of competitive markets -- Ch. 5. Business in a market environment -- Pt. B. Background to demand -- Ch. 6. Demand and the consumer -- Ch. 7. Products, markets and advertising -- Pt. C. Background to supply -- Ch. 8. Costs of production: short run -- Ch. 9. Costs of production: long run -- Ch. 10. Revenue and profit -- Pt. D. Supply: short-run profit maximisation -- Ch. 11. Profit maximisation under perfect competition and monopoly -- Ch. 12. Profit maximisation under imperfect competition -- Pt. E. Supply: alternative strategies -- Ch. 13. Alternative theories of the firm -- Ch. 14. Growth strategy -- Ch. 15. The small-firm sector -- Ch. 16. Pricing strategy -- Pt. F. The firm in the factor market -- Ch. 17. Labour markets, wages and industrial relations -- Ch. 18. Investment and the employment of capital -- Pt. G. The relationship between government and business -- Ch. 19. Reason for government intervention in the market -- Ch. 20. Government and the firm -- Ch. 21. Government and the market -- Pt. H. Business in the international environment -- Ch. 22. International trade -- Ch. 23. Multinational corporations -- Ch. 24. Trading blocs -- Pt. I. The macroeconomic environment -- Ch. 25. The macroeconomic environment of business -- Ch. 26. The balance of payments and exchange rates -- Ch. 27. Money and interest rates -- Ch. 28. Economic ideas -- Keynesian and monetarist explanations of business activity -- Pt. J. Macroeconomic policy -- Ch. 29. Demand-side policy -- Ch. 30. Supply-side policy -- Ch. 31. International economic policy -- Index.
520			_aThe aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business
650		0	_aEconomics _91520
650		0	_aGreat Britain _911750 _xCommercial policy
650		0	_aGreat Britain _xCommercial policy _y1945-
700			_aSutcliffe, Mark _91521 _eauthor
942			_2lcc _cB