| 000 | 00536nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c22548 _d22548 |
||
| 003 | ZW-GwMSU | ||
| 005 | 20170918155716.0 | ||
| 008 | 120201t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071115377 | ||
| 020 | _a0071115374 | ||
| 040 | _cMSU | ||
| 100 |
_aARENS, William F. _96533 |
||
| 245 |
_aContemporary advertising _cWilliam F Arens |
||
| 250 | _aTenth | ||
| 260 |
_aNew York _bMcGraw-Hill _c2006 |
||
| 300 | _a614 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising | ||
| 942 |
_2lcc _cB |
||