| 000 | 00802cam a2200265 4500 | ||
|---|---|---|---|
| 001 | 0000010764 | ||
| 003 | ZW-GwMSU | ||
| 005 | 20230313094532.0 | ||
| 008 | 120116t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788129702548 | ||
| 020 | _a8129702541 | ||
| 040 |
_cMSULIB _arda _bEnglish _erda |
||
| 050 | _aHD69.B7 KEL | ||
| 100 | 1 |
_aKeller Kevin Lane. _9475 _eauthor |
|
| 245 | 1 | 0 |
_aStrategic brand management : _ccreated by Thomas L. Good |
| 250 | _a2nd. Edition | ||
| 264 |
_bPearson Education, _c2004. |
||
| 300 |
_a788 pages : _billustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2unmediated _ardamedia _bnc |
||
| 338 |
_2volume _ardacarrier _bn |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _9237 |
|
| 942 |
_2lcc _cB |
||
| 999 |
_c18710 _d18710 |
||