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022 _a0935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aChan, Elaine
_eauthor
245 1 0 _aObserving flattery :
_ba social comparison perspective /
_ccreated by Elaine Chan and Jaideep Sengupta
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 40, number 4,
520 3 _aThis research investigates how observers react when they see someone else being given a compliment that is flattering but that appears sincere. Prior work suggests that to the extent the compliment is perceived to be genuine, observers will not judge the source negatively. Merging insights from social comparison research and dual attitudes theory, this article presents a novel conceptualization of observer reactions to flattery. Specifically, while observers' deliberative attitudes toward apparently sincere flattery may be positive, a spontaneous process of comparing oneself with the target will produce an implicit negative reaction rooted in the unpleasant sensation of envy. This conceptualization yields a host of related implications, successfully predicting observers' reactions toward insincere as well as sincere flattery and toward the flattery target as well its source, and also explaining how their envy-based negative reaction may ironically induce observers to behave in a manner consistent with the flatterer's interests. Convergent findings across four experiments provide a multifaceted understanding of observer reactions to flattery, while also informing the literature on social comparison and envy.
650 _aSocial comparison
_xDual attitudes theory
700 1 _aSengupta, Jaideep
_eco author
856 _uhttps://doi.org/10.1086/672357
942 _2lcc
_cJA
999 _c169146
_d169146