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003			ZW-GwMSU
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008			250305b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aBlair, Sean _eauthor
245	1	0	_aBalancing the basket : _bthe role of shopping basket composition in embarrassment / _ccreated by Sean Blair and Neal J. Roese
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number 4,
520	3		_aWhen consumers anticipate feeling embarrassed by a purchase, they often purchase additional products to mitigate the threat. The current research demonstrates that nonembarrassing additional purchases do not necessarily attenuate anticipated embarrassment but may, paradoxically, exacerbate it instead. Results further show that when additional purchases do attenuate anticipated embarrassment, they can do so independently of their effect on the salience of the embarrassing product. Five experiments provide converging evidence that additional purchases attenuate (vs. exacerbate) anticipated embarrassment to the extent that they are perceived to counterbalance (vs. complement) the undesired identity communicated during purchase. These results contrast with the traditional explanation for this strategy, which holds that additional purchases mitigate embarrassment because they compete with the embarrassing product for observers' attention. This research contributes to a more precise understanding of consumer coping and impression management by identifying shopping basket composition as an important factor in purchase embarrassment.
650			_aConsumer behaviour _vCoping strategy _xExperiment
700	1		_aRoese, Neal _eco author
856			_uhttps://doi.org/10.1086/671761
942			_2lcc _cJA
999			_c169136 _d169136