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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aTrudel, Remi
_eauthor
245 1 4 _aThe effect of product size and form distortion on consumer recycling behavior
_ccreated by /Remi Trudel and Jennifer J. Argo
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 40, number 4,
520 3 _aThe present research examines conditions under which consumers dispose of recyclable products in the garbage. Results from a field study and four laboratory studies demonstrate that a consumer's decision to recycle a product or throw it in the trash can be determined by the extent to which the product has been distorted during the consumption process. Specifically, if the consumption process distorts a product sufficiently from its original form (i.e., changes in size or form), consumers perceive it as less useful and in turn are more likely to throw it in the garbage (as opposed to recycle it). These findings point to important outcomes of the consumption process that have largely been ignored and provide initial insight into the psychological processes influencing recycling behavior.
650 _aProduct recovery
_vConsumer behaviour
_zUnited States
700 1 _aArgo, Jennifer J.
_eco author
856 _uhttps://doi.org/10.1086/671475
942 _2lcc
_cJA
999 _c169133
_d169133