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040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aThe dual role of power in resisting social influence / _eauthor
245	1	4	_aThe dual role of power in resisting social influence _ccreated by Mehdi Mourali and Zhiyong Yang
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number 3,
520	3		_aThis article maintains that power enhances consumers’ ability to resist social influence but produces different resistance outcomes, depending on the level of certainty with which consumers hold their own attitudes. When attitude certainty is high, empowered consumers resist social influence by discounting others’ opinions. When attitude certainty is low, empowered consumers intentionally diverge from others’ opinions to signal their independence. Data from the first two experiments provide consistent support for the dual impact of power. The last two experiments examine the processes leading to the reactant response. Experiment 3 finds that the experience of uncertainty weakens empowered consumers’ confidence in their sense of power, leading them to perceive others’ unsolicited opinions as a threat to their autonomy, which then triggers the reactant response. Finally, consistent with a self-presentation interpretation of reactance, experiment 4 finds that power leads to reactance when evaluations are public but not when they are private.
650			_aPersonality trait _vPower _xSocial relations
700	1		_aYang, Zhiyong _eauthor
856			_uhttps://doi.org/10.1086/671139
942			_2lcc _cJA
999			_c169121 _d169121