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| 005 | 20250305061417.0 | ||
| 008 | 250305b |||||||| |||| 00| 0 eng d | ||
| 022 | _a00935301 | ||
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_aMSU _bEnglish _cMSU _erda |
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| 050 | 0 | 0 | _aHF5415.3 JOU |
| 100 | 1 |
_aNguyen, Thuc-doan T. _eauthor |
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| 245 | 1 | 0 |
_aHarmonization processes and relational meanings in constructing Asian weddings / _ccreated by Thuc-doan T. Nguyen and Russell W. Belk |
| 264 | 1 |
_aOxford : _bOxford University Press, _c2013. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 440 |
_aJournal of consumer research _vVolume 40, number 3, |
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| 520 | 3 | _aUsing multimethod data on wedding consumption, this research highlights the pursuit of harmonization as a dynamic and never-ending process that can happen within individuals, between human beings, and among different entities in the world. While prior research on harmony has treated the construct as a core value of Chinese culture or a set of abstract principles that guide consumer behavior, the focus here is on how harmonization happens, the conditions under which harmonization is either promoted or defeated, and the benefits resulting from harmonization that keep people involved in the process of creating it. This examination of Vietnamese weddings demystifies the myth that Asian consumers sacrifice individual preferences and bow to collective interests, explains how face influences Asian consumer behavior, and provides an extension of Richins's categories or levels of consumption meaning. | |
| 650 |
_aConsumer behaviour _xHarmonization _zAsia |
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| 856 | _uhttps://doi.org/10.1086/671464 | ||
| 942 |
_2lcc _cJA |
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| 999 |
_c169120 _d169120 |
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