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| 003 | ZW-GwMSU | ||
| 005 | 20250304105526.0 | ||
| 008 | 250304b |||||||| |||| 00| 0 eng d | ||
| 022 | _a00935301 | ||
| 040 |
_aMSU _bEnglish _cMSU _erda |
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| 050 | 0 | 0 | _aHF5415.3 JOU |
| 100 | 1 |
_aJiang, Lan _eauthor |
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| 245 | 1 | 4 |
_aConsumer reaction to unearned preferential treatment / _ccreated by Lan Jiang, JoAndrea Hoegg and Darren W. Dahl |
| 264 | 1 |
_aOxford : _bOxford University Press, _c2013. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 440 |
_aJournal of consumer research _vVolume 40, number 2, |
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| 520 | 3 | _aPrior research on consumer response to preferential treatment has focused on treatment that has been earned through loyalty or effort, and most of this work has reported positive outcomes for recipients. Unearned preferential treatment (e.g., receiving a surprise discount, getting a free upgrade), in contrast, has received little attention. The current research demonstrates that, although receiving unearned preferential treatment does generate positive reactions, it is not always an entirely pleasurable experience. Results from four experiments show that when unearned preferential treatment is received in front of others, the positive feelings of appreciation for the treatment can be accompanied by feelings of social discomfort stemming from concerns about being judged negatively by other customers. These feelings of discomfort can reduce satisfaction with a shopping experience and affect purchasing behaviors. The negative impact of unearned preferential treatment on satisfaction is moderated by the characteristics and reactions of those observers. | |
| 650 |
_aSpecial offers _vLoyalty program _xConsumer preferences |
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| 700 | 1 |
_aHoegg, JoAndrea _eco author |
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| 700 | 1 |
_aDahl, Darren W. _eco author |
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| 856 | _uhttps://doi.org/10.1086/670765 | ||
| 942 |
_2lcc _cJA |
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| 999 |
_c169108 _d169108 |
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