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003			ZW-GwMSU
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008			250304b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aGu, Yangjie _eauthor
245	1	0	_aTurning the page : _bthe impact of choice closure on satisfaction / _ccreated by Yangjie Gu, Simona Botti and David Faro
264	1		_aChicago : _bUniversity of Chicago Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number 2,
520	3		_aAfter having made a purchase decision, consumers often revisit their choice and ponder forgone alternatives. This tendency can lower satisfaction with the selected alternative, especially when choices are difficult. We introduce the concept of “choice closure”—defined as the psychological process by which consumers come to perceive a decision to be final—and show that specific physical acts that are metaphorically associated with the concept of closure (such as covering or turning a page on the rejected alternatives) trigger choice closure in the context of difficult choices. Four studies show that performing acts of closure inhibits consumers' propensity to reconsider their decision process and to engage in unfavorable comparisons between the chosen and the forgone options, resulting in greater satisfaction with the outcome of choices made from large sets. These findings suggest that subtle cues, which do not alter the actual choice context, can improve satisfaction with a difficult decision.
650			_aPurchase decision _vDecision theory _xPersonality trait
700	1		_aBotti, Simona _eco author
700	1		_aFaro, David _eco author
856			_uhttps://doi.org/10.1086/670252
942			_2lcc _cJA
999			_c169098 _d169098