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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aColeman, Nicole Verrochi
_eauthor
245 1 0 _aFeeling like my self :
_bemotion profiles and social identity /
_ccreate by Nicole Verrochi Coleman and Patti Williams
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 40, number 2,
520 3 _aIndividuals possess social identities that contain unique, identity-relevant attitudes, behaviors, and beliefs providing “what-to-do” information when enacting that identity. We suggest that social identities are also associated with specific discrete emotion profiles providing “what-to-feel” information during identity enactment. We show that consumers prefer emotional stimuli consistent with their salient social identity, make product choices and emotion regulating consumption decisions to enhance (reduce) their experience of identity-consistent (inconsistent) emotions, and that experiencing identity-consistent emotions aids in the performance of identity-relevant tasks.
650 _aPsychology of advertising
_vPersonality psychology
_xEmotion
700 1 _aWilliams, Patti
_eco author
856 _uhttps://doi.org/10.1086/669483
942 _2lcc
_cJA
999 _c169094
_d169094