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003			ZW-GwMSU
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008			250303b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aWhite, Katherine _eauthor
245	1	0	_aDissociative versus associative responses to social identity threat : _bthe role of consumer self-construal / _ccreated by Katherine White, Jennifer J. Argo and Jaideep Sengupta
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number ,
520	3		_aThe current research examines the conditions under which consumers demonstrate associative versus dissociative responses to identity-linked products as a consequence of a social identity threat. Across four studies, the authors test the notion that reactions to social identity threat may be moderated by self-construal by examining subcultural differences in ethnic background, priming self-construal, and investigating cross-national differences in cultural background. Those with more independent self-construals tend to avoid identity-linked products when that identity is threatened versus not threatened. Those with more interdependent self-construals, in contrast, demonstrate more positive preferences for identity-linked products when that aspect of social identity is threatened. These effects arise because, while independents are motivated to restore positive self-worth when a social identity is threatened, interdependents access a repertoire of social identities to fulfill belongingness needs when threatened.
650			_aBrand image _vAdvertising effects _xSocial psychology
700	1		_aArgo, Jennifer J. _eco author
700	1		_aSengupta, Jaideep _eco author
856			_uhttps://doi.org/10.1086/664977
942			_2lcc _cJA
999			_c169086 _d169086