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003			ZW-GwMSU
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008			250303b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aZhang, Y. Charles _eauthor
245	1	0	_aHow and why 1 year differs from 365 days : _ba conversational logic analysis of inferences from the granularity of quantitative expressions /Y _ccreated by Charles Zhang and Norbert Schwarz
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number ,
520	3		_aThe same quantity can be expressed at different levels of granularity, for example, “1 year,” “12 months,” or “365 days.” Consumers attend to the granularity chosen by a communicator and draw pragmatic inferences that influence judgment and choice. They consider estimates expressed in finer granularity more precise and have more confidence in their accuracy (studies 1–4). This effect is eliminated when consumers doubt that the communicator complies with Gricean norms of cooperative conversational conduct (studies 2–3). Based on their pragmatic inferences, consumers perceive products as more likely to deliver on their promises when the promise is described in fine-grained rather than coarse terms and choose accordingly (study 4). These findings highlight the role of pragmatic inferences in consumer judgment and have important implications for the design of marketing communications.
650			_aConsumer behaviour _vUnit of measurement _xTime
700	1		_aSchwarz, Norbert _eco author
856			_uhttps://doi.org/10.1086/662612
942			_2lcc _cJA
999			_c169082 _d169082