000			01971nam a22002657a 4500
003			ZW-GwMSU
005			20250303072835.0
008			250303b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aPandelaere, Mario _eauthor
245	1	0	_aHow to make a 29% increase look bigger : _bthe unit effect in option comparisons / _ccreated by Mario Pandelaere, Barbara Briers and Christophe Lembregts
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number ,
520	3		_aQuantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the choice of a healthy snack. The unit effect occurs because consumers focus on the number rather than the type of units in which information is expressed (numerosity effect). Therefore, reminding consumers of alternative units in which information can be expressed eliminates the unit effect. Finally, the unit effect moderates relative thinking: consumers are more sensitive to relative attribute differences when the attribute is expressed on expanded scales. The relation with anchoring and implications for temporal discounting and loyalty programs are discussed.
650			_aProduct information _vVisual perception _xFunctional food
700	1		_aBriers, Barbara _eco author
700	1		_aLembregts, Christopher _eco author
856			_uhttps://doi.org/10.1086/659000
942			_2lcc _cJA
999			_c169076 _d169076