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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aMartin, Kelly D.
_eauthor
245 1 0 _aLife satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid /
_ccreated by Kelly D. Martin and Ronald Paul Hill
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 40, number ,
520 3 _aConcentration on consumption in material environments characterized by too much rather than too little creates important gaps in the understanding of how much of the earth’s population navigates the marketplace. This study investigates bottom-of-the-pyramid, or impoverished, consumers to better comprehend the relationship between societal poverty and individual life satisfaction as moderated by psychological need deprivation and described by self-determination theory. Data were gathered from more than 77,000 individuals in 51 of the world’s poorest countries. Using hierarchical linear models, results show that relatedness and autonomy improve poverty’s negative influence on life satisfaction, but only if basic life necessities are available, described as consumption adequacy. Findings illustrate that without consumption adequacy, psychological need fulfillment has little effect on the poverty–well-being relationship, emphasizing the hopelessness of individuals living in extreme poverty. Findings also suggest to researchers that impoverished consumers not only face different circumstances but actually respond to those circumstances in unique ways.
650 _aSatisfaction
_vLow income
_xQuality of life
700 1 _aHill, Ronald Paul
_eco author
856 _uhttps://doi.org/10.1086/661528
942 _2lcc
_cJA
999 _c169069
_d169069