000			01671nam a22002537a 4500
003			ZW-GwMSU
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008			241219b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aAydinoğlu, Nilüfer Z. _eauthor
245	1	0	_aGuiltless gluttony : _bthe asymmetric effect of size labels on size perceptions and consumption/ _ccreated by Nilüfer Z. Aydinoğlu and Aradhna Krishna
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 40, number ,
520	3		_aSize labels adopted by food vendors can have a major impact on size judgments and consumption. In forming size judgments, consumers integrate the actual size information from the stimuli with the semantic cue from the size label. Size labels influence not only size perception and actual consumption, they also affect perceived consumption. Size labels can also result in relative perceived size reversals, so that consumers deem a smaller package to be bigger than a larger one. Further, consumers are more likely to believe a label that professes an item to be smaller (vs. larger) in the size range associated with that item. This asymmetric effect of size labels can result in larger consumption without the consumer even being aware of it (“guiltless gluttony”).
650			_aProduct labelling _vFood _xInformation value
700	1		_aKrishna, Aradhna _eco author
856			_uhttps://doi.org/10.1086/657557
942			_2lcc _cJA
999			_c168989 _d168989