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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aClarkson, Joshua J.
_eauthor
245 1 4 _aThe desire for consumption knowledge/
_ccreated by Joshua J. Clarkson, Chris Janiszewski and Melissa D. Cinelli
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 39, number 6,
520 3 _aAre consumers motivated to seek out experiences that enhance their appreciation within a product category—and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they value and pursue? These questions are central to the present research, which explores the premise that consumers value the accrual of consumption knowledge as a means of enhancing their hedonic appreciation of future consumption experiences in a product category. Four experiments demonstrate that a consumer's perceived level of experiential knowledge determines the types of novel consumption experiences that are sought within a product category. Specifically, novices seek a diverse set of experiences that broaden their consumption knowledge in a product category, whereas experts seek a focused set of experiences that deepen their consumption knowledge in a product category. Implications for current conceptualizations of both novelty seeking and consumption knowledge are discussed.
650 _aConsumer behaviour
_vKnowledge management
_xPrivate consumption
700 1 _aJaniszewski, Chris A.
_eco author
700 1 _aCinelli, Melissa D.
_eco author
856 _uhttps://doi.org/10.1086/668535
942 _2lcc
_cJA
999 _c168952
_d168952