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_aMSU _bEnglish _cMSU _erda |
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050 | 0 | 0 | _aHF5415.3 JOU |
100 | 1 |
_aClarkson, Joshua J. _eauthor |
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245 | 1 | 4 |
_aThe desire for consumption knowledge/ _ccreated by Joshua J. Clarkson, Chris Janiszewski and Melissa D. Cinelli |
264 | 1 |
_aOxford : _bOxford University Press, _c2013. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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440 |
_aJournal of consumer research _vVolume 39, number 6, |
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520 | 3 | _aAre consumers motivated to seek out experiences that enhance their appreciation within a product category—and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they value and pursue? These questions are central to the present research, which explores the premise that consumers value the accrual of consumption knowledge as a means of enhancing their hedonic appreciation of future consumption experiences in a product category. Four experiments demonstrate that a consumer's perceived level of experiential knowledge determines the types of novel consumption experiences that are sought within a product category. Specifically, novices seek a diverse set of experiences that broaden their consumption knowledge in a product category, whereas experts seek a focused set of experiences that deepen their consumption knowledge in a product category. Implications for current conceptualizations of both novelty seeking and consumption knowledge are discussed. | |
650 |
_aConsumer behaviour _vKnowledge management _xPrivate consumption |
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700 | 1 |
_aJaniszewski, Chris A. _eco author |
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700 | 1 |
_aCinelli, Melissa D. _eco author |
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856 | _uhttps://doi.org/10.1086/668535 | ||
942 |
_2lcc _cJA |
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999 |
_c168952 _d168952 |