000			01901nam a22002537a 4500
003			ZW-GwMSU
005			20241217083454.0
008			241217b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aLembregts, Christophe _eauthor
245	1	0	_aAre all units created equal? : the effect of default units on product evaluations/ _ccreated by Christophe Lembregts and Mario Pandelaere
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 39, number 6,
520	3		_aPrevious research on attribute framing has shown that people often infer higher quantity from larger numbers, usually with the assumption that the units used to specify this information elicit the same meanings. Drawing on literature on categorization and numerical cognition, the authors challenge this assumption and show that consumers often have preset units for attribute levels that strike an optimal balance between a preference for small numbers and the need for accuracy (study 1a). As such, these default units appear commonly (study 1b). Specifying positive attributes in default units renders products’ evaluation more favorable, even if such specification lowers the nominal value of the attributes (studies 2–4). This effect disappears if participants attribute metacognitive feelings generated by default units to an irrelevant source (study 3). Study 5 shows that a default unit effect is more likely in single evaluation mode, but a numerosity effect may reemerge in joint evaluations.
650			_aConsumer behaviour _vBrand image _xConsumer judgement
700	1		_aPandelaere, Mario _eco author
856			_uhttps://doi.org/10.1086/668533
942			_2lcc _cJA
999			_c168929 _d168929