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003			ZW-GwMSU
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008			241216b |||||||| |||| 00| 0 eng d
022			_a00935301
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aEtkin, Jordan _eauthor
245	1	0	_aGoal pursuit, now and later : _btemporal compatibility of different versus similar means/ _ccreated by Jordan Etkin and Rebecca K. Ratner
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 39, number 5,
520	3		_aCompatibility between the degree of similarity among means to goal attainment and the anticipated timing of goal pursuit increases goal-directed motivation. Six studies demonstrate that consumers are more motivated and willing to pay for means to goal attainment in the near term when they plan to use a set of different (vs. similar) means. In contrast, consumers are more motivated and willing to pay for means to goal attainment in the long term when they plan to use similar (vs. different) means. For example, consumers paid more for a personal training session when told it would include exercises for different (similar) muscle groups and would take place this week (next month). These effects are driven by the ease of processing differences (similarities) when considering the near (far) future. Similar results were obtained across various domains, including health and fitness, saving money, and academic performance.
650			_aCompatibility _vTiming _xGoal attainment
700	1		_aRatner, Rebecca K. _eco author
856			_uhttps://doi.org/10.1086/667203
942			_2lcc _cJA
999			_c168901 _d168901