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040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF5415.3 JOU
100	1		_aBaca-Motes, Katie _eauthor
245	1	0	_aCommitment and behavior change : _bevidence from the field/ _ccreated by Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson
264	1		_aOxford : _bOxford University Press, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of consumer research _vVolume 39, number 5,
520	3		_aInfluencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect of hotel guests' commitment to practice environmentally friendly behavior during their stay. Notably, commitment was symbolic—guests were unaware of the experiment and of the fact that their behavior would be monitored, which allowed them to exist in anonymity and behave as they wish. When guests made a brief but specific commitment at check-in, and received a lapel pin to symbolize their commitment, they were over 25% more likely to hang at least one towel for reuse, and this increased the total number of towels hung by over 40%. This research highlights how a small, carefully planned intervention can have a significant impact on behavior. Theoretical and practical implications for motivating desired behavior are discussed.
650			_aBehaviour change _vHotel guests _xConsumer behavior research
700	1		_aBrown, Amber _eco author
700	1		_aGneezy, Ayelet _eco author
700	1		_aKeenan, Elizabeth A _eco author
700	1		_aNelson, Leif D. _eco author
856			_uhttps://doi.org/10.1086/667226
942			_2lcc _cJA
999			_c168898 _d168898