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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aDommer, Sara Loughran
_eauthor
245 1 0 _aExplaining the endowment effect through ownership :
_bthe role of identity, gender, and self-threat/
_ccreated by Sara Loughran Dommer and Vanitha Swaminathan
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 39, number 5,
520 3 _aThe price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternative explanation suggests that ownership creates an association between the item and the self, and this possession-self link increases the value of the good. To test the ownership account, this research examines three moderators that theory suggests should affect the possession-self link and consequently the endowment effect: self-threat, identity associations of a good, and gender. After a social self-threat, the endowment effect is strengthened for in-group goods among both men and women but is eliminated for out-group goods among men (but not women). These results are consistent with a possession-self link explanation and therefore suggest that ownership offers a better explanation for the endowment effect.
700 1 _aSwaminathan, Vanitha
_eco author
856 _uhttps://doi.org/10.1086/666737
942 _2lcc
_cJA
999 _c168893
_d168893