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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aThomas, Tandy Chalmers
_eauthor
245 1 0 _aWhen differences unite :
_bresource dependence in heterogeneous consumption communities/ T
_ccreated by Tandy Chalmers Thomas, Linda L. Price and Hope Jensen Schau
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 39, number 5,
520 3 _aAlthough heterogeneity in consumption communities is pervasive, there is little understanding of its impact on communities. This study shows how heterogeneous communities operate and interact with the marketplace. Specifically, the authors draw on actor-network theory, conceptualizing community as a network of heterogeneous actors (i.e., individuals, institutions, and resources), and examine the interplay of these actors in a mainstream activity-based consumption community—the distance running community. Findings, derived from a multimethod investigation, show that communities can preserve continuity even when heterogeneity operates as a destabilizing force. Continuity preserves when community members depend on each other for social and economic resources: a dependency that promotes the use of frame alignment practices. These practices enable the community to (re)stabilize, reproduce, and reform over time. The authors also highlight the overlapping roles of consumers and producers and develop a dimensional characterization of communities that helps bridge prior research on brand communities, consumption subcultures, and consumer tribes.
650 _aResource dependence
_vConsumption
_xHeterogeneous communities
700 1 _aPrice, Linda L.
_eco author
700 1 _aSchau, Hope Jensen
_eco author
856 _uhttps://doi.org/10.1086/666616
942 _2lcc
_cJA
999 _c168890
_d168890