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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aGalak, Jeff
_eauthor
245 1 0 _aSlow down! :
_binsensitivity to rate of consumption leads to avoidable satiation/
_ccreated by Jeff Galak, Justin Kruger and George Loewenstein
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 39, number 5,
520 3 _aConsumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them.
650 _aSatiation
_vConsumers
_xHabituation
700 1 _aKruger, Justin
_eco author
700 1 _aLoewenstein, George F.
_eco author
856 _uhttps://doi.org/10.1086/666597
942 _2lcc
_cJA
999 _c168888
_d168888