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008 | 241216b |||||||| |||| 00| 0 eng d | ||
022 | _a00935301 | ||
040 |
_aMSU _bEnglish _cMSU _erda |
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050 | 0 | 0 | _aHF5415.3 JOU |
100 | 1 |
_aGalak, Jeff _eauthor |
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245 | 1 | 0 |
_aSlow down! : _binsensitivity to rate of consumption leads to avoidable satiation/ _ccreated by Jeff Galak, Justin Kruger and George Loewenstein |
264 | 1 |
_aOxford : _bOxford University Press, _c2013. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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440 |
_aJournal of consumer research _vVolume 39, number 5, |
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520 | 3 | _aConsumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them. | |
650 |
_aSatiation _vConsumers _xHabituation |
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700 | 1 |
_aKruger, Justin _eco author |
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700 | 1 |
_aLoewenstein, George F. _eco author |
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856 | _uhttps://doi.org/10.1086/666597 | ||
942 |
_2lcc _cJA |
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999 |
_c168888 _d168888 |