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022 _a00935301
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHF5415.3 JOU
100 1 _aSmith, Robert W.
_eauthor
245 1 0 _aMore for the many :
_bthe influence of entitativity on charitable giving/
_ccreated by Robert W. Smith; David Faro and Katherine A. Burson
264 1 _aOxford :
_bOxford University Press,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aJournal of consumer research
_vVolume 39, number 5,
520 3 _aDonations to large numbers of victims are typically muted relative to donations to a single identified victim. This article shows that people can donate more to large numbers of victims if these victims are perceived as entitative—comprising a single, coherent unit. For example, donations to help children in need are higher when the children comprise a family than when they have no explicit group membership. The same effect is observed on donations for endangered animals that are depicted as moving in unison. Perceived entitativity results in more extreme judgments of victims. Victims with positive traits are therefore viewed more favorably when entitative, triggering greater feelings of concern and higher donations. Entitativity has the opposite effect for victims sharing negative traits.
650 _aFundraising
_vCharity
_zUnited Kingdom
700 1 _aFaro, David
_eco author
700 1 _aBurson, Katherine A.
_eco author
856 _uhttps://doi.org/10.1086/666470
942 _2lcc
_cJA
999 _c168882
_d168882