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008 | 241216b |||||||| |||| 00| 0 eng d | ||
022 | _a00935301 | ||
040 |
_aMSU _bEnglish _cMSU _erda |
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050 | 0 | 0 | _aHF5415.3 JOU |
100 | 1 |
_aSmith, Robert W. _eauthor |
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245 | 1 | 0 |
_aMore for the many : _bthe influence of entitativity on charitable giving/ _ccreated by Robert W. Smith; David Faro and Katherine A. Burson |
264 | 1 |
_aOxford : _bOxford University Press, _c2013. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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440 |
_aJournal of consumer research _vVolume 39, number 5, |
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520 | 3 | _aDonations to large numbers of victims are typically muted relative to donations to a single identified victim. This article shows that people can donate more to large numbers of victims if these victims are perceived as entitative—comprising a single, coherent unit. For example, donations to help children in need are higher when the children comprise a family than when they have no explicit group membership. The same effect is observed on donations for endangered animals that are depicted as moving in unison. Perceived entitativity results in more extreme judgments of victims. Victims with positive traits are therefore viewed more favorably when entitative, triggering greater feelings of concern and higher donations. Entitativity has the opposite effect for victims sharing negative traits. | |
650 |
_aFundraising _vCharity _zUnited Kingdom |
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700 | 1 |
_aFaro, David _eco author |
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700 | 1 |
_aBurson, Katherine A. _eco author |
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856 | _uhttps://doi.org/10.1086/666470 | ||
942 |
_2lcc _cJA |
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999 |
_c168882 _d168882 |