| 000 | 00982nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20241021083355.0 | ||
| 008 | 241017b |||||||| |||| 00| 0 eng d | ||
| 020 | _a032406392X | ||
| 020 | _a9780324063929 | ||
| 040 |
_arda _cMSULIB _bEnglish _erda |
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| 050 | 0 | 0 | _aHF5415 ZIK |
| 100 | 1 |
_aZikmund, William G. _eauthor |
|
| 245 | 1 | 0 |
_aEffective marketing : _bcreating and keeping customers in an e-commerce world / _ccreated by William G. Zikmund, Michael d'Amico. |
| 250 | _aThird edition | ||
| 264 | 1 |
_bSouth-Western College Pub., _c2002. |
|
| 300 |
_axxix, 553 pages : _billustration ; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aExport marketing. | |
| 700 | 1 |
_aD'Amico, Michael. _eauthor |
|
| 942 |
_2lcc _cB |
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| 999 |
_c167867 _d167867 |
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