000			03049nam a22002657a 4500
003			ZW-GwMSU
005			20241009080717.0
008			241009b |||||||| |||| 00| 0 eng d
020			_a9781264704651
040			_bEnglish _cMSULIB _erda
050	0	0	_aHD30.4 SCH
100	1		_aSchindler, Pamela S. _eauthor
245	1	0	_aBusiness research methods / _ccreated by Pamela S. Schindler
250			_aFourteenth edition
264		1	_bMcGraw-Hill, _c2022
300			_axxxi, 624 pages : _billustrations (coloured) ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references
505			_aPart I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes
520			_aThis edition of 'Business Research Methods' contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter
650		0	_aBusiness _xResearch
942			_2lcc _cB
999			_c167595 _d167595