000			02045nam a22002537a 4500
003			ZW-GwMSU
005			20241002103130.0
008			241002b |||||||| |||| 00| 0 eng d
022			_a14775212
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHF541501265 INT
100	1		_aGeorgi, Dominik _eauthor
245	1	0	_aInvestigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : _ban empirical analysis/ _ccreated by Dominik Georgi and Sven Tuzovic
264	1		_aGeneva : _bInderscience, _c2016.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational journal of internet marketing and advertising _vVolume 10, number 1/2
520	3		_aThe topic of Electronic Word-of-Mouth (eWOM) has received considerable attention in both academia and among business practitioners. Yet, despite an emerging literature on the effectiveness of eWOM communication, 'the scope of published studies on the impact of eWOM communication is rather broad, and the studies appear relatively fragmented and inconclusive'. Integrating the elaboration likelihood model, network theory, and the concept of consumer innovativeness, this study focuses on the topic of 'online-received recommendations' on social media platforms. The theoretical model is then tested using partial least squares method. Based on an online survey distributed on social networks the results indicate that argument quality, perceptual affinity and information usefulness are determinants that influence the adoption of online-received recommendations. Managers can capitalise these results by designing information with a high degree of argument quality in order to enhance the perceived usefulness, thereby triggering the adoption of the information.
650			_aeWOM _vViral marketing _xConsumer behaviour
700	1		_aTuzovic, Sven _eco author
856			_uhttps://doi.org/10.1504/IJIMA.2016.076988
942			_2lcc _cJA
999			_c167496 _d167496