| 000 | 01963nam a22002897a 4500 | ||
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| 003 | ZW-GwMSU | ||
| 005 | 20240927130017.0 | ||
| 008 | 240927b |||||||| |||| 00| 0 eng d | ||
| 022 | _a10696679 | ||
| 040 |
_aMSU _bEnglish _cMSU _erda |
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| 050 | 0 | 0 | _aHF5415. JOU |
| 100 | 1 |
_aGonzález, Eva M. _eauthor |
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| 245 | 1 | 0 |
_aGreen shades : _ba segmentation approach based on ecological consumer behavior in an emerging economy _ccreated by Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno, and Raquel Castaño |
| 264 | 1 |
_aPhiladelphia: _bTaylor and Francis, _c2015 |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 440 |
_aJournal of marketing theory and practice _vVolume 23, number 3 |
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| 520 | 3 | _aDespite important environmental problems in the urban centers of many emerging economies, marketers and policymakers are currently not adequately equipped with the tools and information to identify important consumer segments in regard to their pro-environmental behaviors. This research presents the findings from an empirical study with 715 Mexican consumers. A cluster analysis identifies five segments that differ not only on the intensity, but also the specific type of pro-environmental behavior. The findings suggest that marketing managers and policymakers should consider different combinations of ecological behaviors and include demographic and attitudinal variables, such as perceived consumer effectiveness and environmental and social values, rather than only focusing on high or low adoption levels of pro-environmental behaviors in general. | |
| 650 |
_aEnvironmental consciousness _vConsumer behaviour _xMexico _zMexico |
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| 700 | 1 |
_aFelix, Reto _eco-author |
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| 700 | 1 |
_aCarrete, Lorena _eco-author |
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| 700 | 1 |
_aCenteno, Edgar _eco-author |
|
| 700 | 1 |
_aCastaño, Raquel _eco-author |
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| 856 | _uhttps://doi.org/10.1080/10696679.2015.1032395 | ||
| 942 |
_2lcc _cJA |
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| 999 |
_c167381 _d167381 |
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