| 000 | 00932nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20241018065556.0 | ||
| 008 | 240926b |||||||| |||| 00| 0 eng d | ||
| 040 |
_aMSU _bEnglish _cMSU _erda |
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| 050 | _aHF5415.1265 MUM | ||
| 100 | 1 |
_aMunyanyi, Maruva _eauthor |
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| 245 | 1 |
_aThe impact of consumer characteristics and electronic word- of-mouth on consumer confusion and purchase behaviour in the cultivated oyster mushroom value chain in Zimbabwe _ccreated by Maruva Munyanyi |
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| 260 |
_aGweru: _bMidlands State Univesity, _c2023. |
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| 300 | _a229 leaves | ||
| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 650 |
_aInternet marketing (Electronic word of mouth) _xConsumer confusion reduction |
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| 650 | _aConsumer characteristics | ||
| 700 | 1 |
_aMUPEMHI, S. _4Dr _eSupervisor |
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| 700 | 1 |
_aMasaka, J. _4Dr _eSupervisor |
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| 942 |
_2lcc _cD |
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| 999 |
_c167360 _d167360 |
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