000			01957nam a22002537a 4500
003			ZW-GwMSU
005			20240822061855.0
008			240822b |||||||| |||| 00| 0 eng d
022			_a02662426
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD2341.167
100	1		_aAnderson, Alistair R. _eauthor
245	1	4	_aThe entrepreneur as hero and jester : _benacting the entrepreneurial discourse/ _ccreated by Alistair R. Anderson and Lorraine Warren
264	1		_aLondon : _bSage, _c2011.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational small business journal _vVolume 29, number 6
520	3		_aEmploying a social construction perspective, this article argues that entrepreneurs are uniquely empowered by entrepreneurial discourse to bring about creative destruction. Analysis of the representation of entrepreneurship in the media suggests that entrepreneurs have a distinctive presence in society that is shaped by cultural norms and expectations. These images create and present an entrepreneurial identity. Yet identity has two facets: the general, identified as ‘what’ but also a distinctive individual identity as ‘who’. This article explores the identity play of one flamboyant entrepreneur, Michael O’Leary, to show how he deploys the rhetoric and rationality of entrepreneurial discourse, but shapes it through emotional games to establish his unique entrepreneurial identity. It finds strong evidence that entrepreneurs are culturally stereotypical and that this is amplified by the press, but also how O’Leary employs this typification to engage with the rational and emotional, explaining how this is used for strategic advantage.
650			_aCreative destruction _vEntrepreneurial identity _xDiscourse theory
700			_aWarren, Lorraine _eco author
856			_uhttps://doi.org/10.1177/0266242611416417
942			_2lcc _cJA
999			_c166868 _d166868